Mobile Engagement Wrapper
A venerable snack food was losing market share as younger consumers were failing to connect with the brand in the same way that people from earlier generations had. Looking to become relevant to younger consumers and revive brand loyalty with legacy customers, the client needed an idea that would re-energize the brand. At the same time, the client wanted to rekindle the consumers’ feelings of nostalgia and attachment to its iconic snack food. They turned to Meyers Engage for a solution.
Enter the Meyers Engage Mobile Engagement Wrapper, a veritable Swiss Army knife for mobile consumer engagements.
The Mobile Engagement Wrapper is an application for iOS and Android mobile phones that offers a variety of tools brands can use to connect directly with customers, anytime, anywhere using 100 percent permission-based interactions. This à la carte set of tools can be used independently or deployed as a complete suite.
The Mobile Engagement Wrapper tools include:
- Custom Games and Applications
- Social Sharing
- Web Browser
- Loyalty/Rewards Wallet
- Quick Response (QR) Code Scanner
- Push Messaging
- Unique Item Identification (UID) Track & Trace
- Code verification
- Event tracking
What’s especially appealing about the Mobile Engagement Wrapper is that Meyers Engage can create a unique skin on this application for each client. And, the Mobile Engagement Wrapper is already integrated with the Meyers Engage cloud-based Loyalty Layer. It is completely scalable, so additional games and functionality can be added at any time. Brands can also take advantage of enhanced engagement features, such as geo-locating users, prize notifications, loyalty program wallets, coupon delivery, cross promotions, social media interactions and more.
Consumers can download a demo of the application to their mobile device for free, and simply enter a code obtained by purchasing specially marked packages of the brand’s products to access additional levels of the Mobile Engagement Wrapper’s features. Once the application is installed, the brand’s logo is literally at the fingertips of millions of consumers.
A key aspect of the Meyers Engage solution for the snack food brand was to develop mobile games that would engage consumers. For the initial rollout of the Mobile Engagement Wrapper, two new games were developed, with more games slated for future development.
The Mobile Engagement Wrapper was the perfect solution for the snack food brand, delivering on the Meyers Engage commitment of keeping brands and consumers connected.