Loyalty Layer
A major U.S. Consumer Packaged Goods (CPG) brand wanting to increase its sales, market share and grow customer engagement through an online loyalty program turned to Meyers Engage for a solution. We responded with our tailored and potent approach, which we call the Loyalty Layer.
The Meyers Engage multi-step process is designed to quickly help brand owners leverage our capabilities to achieve their goals. We combine creativity, cloud and mobile software, and production support to help the brand owner use their packaging to engage with individual consumers.
After completing a thorough assessment, the first step in the Loyalty Layer process begins when Meyers Engage seamlessly integrates its technology with the brand’s website or e-commerce site. The second step was to design the method of package marking. In this case, an automatic application method and folded labels that contain a unique, secure code was the best solution. Each label is inserted into a flexible, airtight pouch that is affixed to the outside of every retail package. (not shown, image to right is from a Quick Serve Restaurant (QSR) but demonstrates a similar concept)
The final step takes place when the consumer logs into the brand’s website and enters the unique code found on the folded label. At that moment, the Loyalty Layer technology instantly validates the code and sends it -- as well as the SKU -- back to the brand’s website. The point value for that SKU is then banked in the consumers’ account; if the consumer isn’t logged in, they will be prompted to either log in or create a new account.
A key value proposition of the Loyalty Layer is that we can provide a customized portal with complete functionality if the brand doesn’t have an existing e-commerce system for loyalty point redemption. Or, critical secure code management can be managed and assured from production lines through redemption for existing e-commerce systems. And, if the circumstance merits further customization, the Meyers Engage team can provide additional features and solutions.
Equally important, the Meyers Engage Loyalty Layer gives the consumer the flexibility to either redeem points earned for merchandise in the brand’s online store, or donate those points as actual dollars to a select list of charities. Because the user creates an account to redeem points, the brand captures demographic and contact information about the consumer, as well as purchase history. This allows the brand to pinpoint its target market and offer relevant online communications to consumers who choose to receive them.
Every step of the way, the Loyalty Layer is a perfect solution for bands that want to cement customer satisfaction and take consumer engagement to the next level.